What SEO actually covers.
On-page SEO is the words and structure on each page. Every service gets its own page with a clear title, a clear heading and an answer to what the customer is searching for.
Technical SEO is whether Google can load, read and trust your site. I check speed, mobile layout, broken links, indexing and the structured data that tells Google who you are.
Content is the useful writing that earns searches over time. Local SEO is your Google Business Profile, your city pages and consistent business details. All four have to work together.

